Last Revised: June 29, 2020
This privacy notice describes how Caterpillar Inc. (“Caterpillar” or “we” or “us”) collect(s), share(s), and process(es) the personal information within and through the Caterpillar Visitor Mobile Application (the “Mobile App”) and the Caterpillar Visitor Event Website (the “Site”), which together will be referred to as the “Caterpillar Visitor App”); this notice is consistent with Caterpillar’s Global Data Privacy Statement and provides additional details relevant to the Caterpillar Visitor App. Caterpillar’s Global Data Privacy Statement, which should be read with, and treated as part of this notice, is available at https://www.caterpillar.com/en/legal-notices/dataprivacy.html.
What personal information does the Caterpillar Visitor App and Event Website collect and process, and why?
User-Provided & Collected Information
Informational & Authenticated Websites
The Caterpillar Visitor App is an interactive mobile app and website(s)that provides information about Caterpillar products, services, facilities and events. We collect information about your computer, your mobile device and your use of the Caterpillar Visitor App and may collect or receive user provided personal information as you interact with us in order to optimize your user experience or address your request. Examples of how your information may be used include (but are not limited to) the delivery of marketing communications or promotional materials, providing event specific information, improvements to the Caterpillar Visitor App or other websites, products and services we provide, and detecting, preventing, and responding to misuse of the Caterpillar Visitor App or other websites (ie. fraud, violation of law, etc.).
Personal information is any information about a specific individual or that identifies or may identify a specific individual. Some additional information we may collect includes contact and relationship or role.
We may share personal information with our affiliated companies, suppliers, dealers, and business partners which may use it for the purposes listed above.
Users are advised that information provided may be cross referenced or combined with other information you have provided to us. For example, if you provide your contact information, we may be able to provide additional information on products you own and services you use.
The Caterpillar Visitor App may directly authenticate or connect a user to an authenticated (or logged in) experience based on the user’s digital activity or data inputted by the user. An authenticated experience occurs when a set of log-in credentials are obtained from the users and will allow for additional access and experiences not allotted to non-authenticated users. In these circumstances an anonymous user is not acceptable or allowed. Common authenticated users include Caterpillar and Dealer personnel, customers, & affiliates. In an authenticated experience we collect the information discussed in the section above which will now be tied to an authenticated account profile and additional information associated with the account profile. In the event the user provides personal information on behalf of another individual the user should ensure proper consent is obtained from the individual. Examples of how this information may be used (but not limited to) include requesting, accessing, and managing Caterpillar systems, services, or programs.
Some additional personal information we may collect includes personal preferences and authenticated account information.
Do Not Track Signals
At this time, the Caterpillar Visitor App, as applicable, does not respond to “Do Not Track” signals that may be sent by your browser. We may revisit this as standards develop on how such signals should be interpreted and applied.
Cookies
Cookies and other tracking technologies, in general, are used to improve website and application efficiency, enable better processing of information, and for various other reasons. To learn more about the Caterpillar Visitor App & Visitor Centre Website usage of cookies please refer to the cookie notice by visiting https://caterpillar.eventscase.com/EN/visitorapp/cookies or by clicking the “Learn More”button “Cookies” on the appropriate cookie notice banner on the website.
Third Party Integration, Services, and Tracking
We link to third party solutions that enable third-party companies to collect certain information when you visit this Site. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and information that may allow for identifying you (e.g., static IP address) during your visits to this Site and other websites in order to provide advertisements for products likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These third parties typically use a cookie, pixel tag, web beacon or other similar tracking technologies to collect this information. For example, in the course of visiting our site, these third parties may place or recognize a unique cookie on your browser in order to collect certain information about you and your interest in our Products and could be used to show you ads on other websites based on your interests. This information may also be used to relate devices which belong to the same user (based on user behavior or other information collected) or re-identified to an individual user (e.g. an email address). More information on these is available in our Cookie Disclosure. In addition, one of these third parties is described below:
Website Linkages
As users explore the Caterpillar Visitor App they may encounter linkages to other Caterpillar and non-Caterpillar websites. Users are advised that as links are selected, they may encounter different features and experiences that may have different privacy notices and processes not associated with the Caterpillar Visitor App.
Where can I obtain further information about this Caterpillar Visitor App and its privacy practices?
For additional information about the Caterpillar Visitor App contact cat_malaga@cat.com or if about Caterpillar’s privacy practices, including corporate contact information, please see the Global Privacy Statement at at https://www.caterpillar.com/en/legal-notices/dataprivacy.html.
What happens if this privacy notice changes?
We reserve the right to amend this privacy notice. If we update or change this privacy notice, the changes will be made on this page. Your use of the Caterpillar Visitor App & Caterpillar Visitor Centre Website following the posting of changes to this privacy notice will demonstrate your acceptance of those changes.
